Priyanka Pruthi is a storyteller and content strategist with a decade of experience in creating video content from pitch to publication.
At UNICEF, her work involves the creative development and production of original video content that aims to generate, mobilize and maintain public interest in children’s rights. Priyanka oversees all aspects of the production process and works on video strategy across platforms. She has been instrumental in transforming the substantive and stylistic ways in which UNICEF uses visual storytelling to convey its message, drive advocacy, reach new audiences and deepen engagement with existing audiences. Priyanka has worked on innovative partnerships that have resulted in the placement of UNICEF’s video content with digital natives like Mashable, Upworthy and Buzzfeed.
She has produced over two hundred videos, interviewed activists, diplomats, UN officials, international celebrities and covered various news stories, both in the field and at the UN headquarters. Priyanka has scripted and produced TV spots on humanitarian emergencies that have aired on major international news networks such as CNN and Al Jazeera. She has worked on stories concerning some of the biggest crises in recent years including the refugee and migrant crisis in Europe, the conflict in Syria and the aftermath of the earthquake in Haiti.
Before joining UNICEF, Priyanka worked as an anchor and correspondent at NDTV 24/7 (New Delhi Television), India’s leading English language news channel. She anchored live newscasts, breaking coverage and presented prime time news shows including the two-hour morning show ‘The Breakfast Show’, the ‘Evening News’ and ‘Newsnight.’ Priyanka moderated live panel discussions on national questions of social development. She also reported on a wide range of issues, from the Delhi serial blasts in 2005 to urban poverty, climate change and the state of the health care system in India.